Welcome to the Revolutionary CEO Podcast! I’m your host, Latesha Lynch–I’m a big wine lover, brand snob (yes, I was a brand designer), a proud boy Mom to an energetic kid, and an Atlanta-based entrepreneur. After a series of corporate layoffs and pay cuts, I launched my own business and quit my Fortune 250 marketing job. I built up my brand and hit 6-figures in my first full year in business. I created this podcast because I want to help other female service-based entrepreneurs and coaches build and leverage their brand authority so they can confidently sell their services and
Latest Podcast Episodes
Listen to the latest episodes of the Revolutionary CEO podcast.
People tie their worth and their success to meaningless metrics on Instagram. This is an unhealthy approach to a platform that provides great business opportunities. If you’re a female entrepreneur who is selling high-ticket services, you cannot and should not approach Instagram with the mindset that’s fixated on vanity metrics such as likes and number of followers. So this episode is for you if you’ve ever been disappointed by a low video view count, or if you’ve ever been discouraged by small numbers on Instagram. I’m sharing my story on what happened when I stopped trying to impress people
There isn’t a shortage of distractions for online entrepreneurs these days and I’m not talking about your latest Netflix binge that’s keeping you from getting work done. What I’m addressing is more subtle. I’m talking about distractions such as the wins we see from other online entrepreneurs and the endless supply of tips and tricks available with just one click. So in today’s episode, I’m addressing the 3 urges online entrepreneurs should resist in order to succeed. I discuss why you need to resist the urge to launch something new when you haven’t successfully sold your signature offer yet,
I often feel like nobody in the online entrepreneurship space talks about the real AF highs and lows of the journey. Sometimes we catch glimpses of huge wins, and very rarely do we ever see the downside of online entrepreneurship. In today’s episode, I have a candid chat about the real AF highs and lows of online entrepreneurship that nobody is talking about. I discuss highs like achieving financial freedom to the pressures of being in charge of your financial stability (or the lack thereof). I talk about the big business scares and fears, and how that places immense
There are many misconceptions when it comes to running Facebook ads to sell your high-ticket offers. One of the most common being ditching organic marketing all together. Instead of trying to decide between what’s fact and fiction, I’ve invited Dania Cummings on today’s episode to discuss how Facebook ads can enhance your organic marketing efforts. Dania shares what really goes into running Facebook ads and how your organic marketing efforts can support the performance of your Facebook ads. We also discuss the necessary elements you need to have prepared and planned out before you start spending your money.
Many service providers default to low-ticket offers after facing rejections on their premium prices. They also might not even offer a high-ticket offer because they’re fearful that no one will sign on. Today’s episode is going to be a tough but important one to hear if you happen to find yourself in this category. I’m addressing why you shouldn’t default to selling a low ticket offer just because you aren’t selling high-ticket. I discuss the importance of standing behind your pricing with confidence, how to understand your ideal clients deeply enough to see the value in your offer, and
You want to be known as a great service provider who delivers excellent work and customer service. What you don’t want to be known for, as a service provider, is being affordable. I first realized this when I was severely undercharging for my services. Although I was getting referrals left and right, I was getting them because I was affordable. Worst of all, these low-ticket clients often demanded the most time. In today’s episode, I’m addressing a very common and important issue many newer CEOs have: raising your rates and why it’s a good thing to price yourself out
Unpopular opinion: your educational content doesn’t set you up as an in-demand expert. We all love a good carousel post that explains the ABCs of how to do something. These types of posts generally gain more engagement. But you’re forgetting that if you sell high-ticket or premium offers, these types of posts aren’t doing much to solve your audience’s pain points. In today’s episode, I’m filling in the gaps in your content strategy when it comes to selling and marketing your high-ticket offers. I share why educational content should only sit at the very beginning of your funnel. I
If you want to sell high-ticket services, you need to show your face. In this digital age, the best (and easiest) way to show up for any potential customer is to do so through video. This is why I’ve invited YouTube conversions coach, Jamar Diggs to the Revolutionary CEO podcast. In today’s episode, Jamar schools you on the value of YouTube, especially when it comes to generating leads for your high-ticket business. We’re also discussing the importance of SEO, conquering your fears of showing up on video, and why YouTube is the platform to be on if you want
Like so many of you, I was once faced with the very difficult decision of quitting my full-time job. Throughout the process, I was riddled with questions and fears. Knowing when to quit your full-time job to pursue working on your own business is a choice that’s never comfortable or easy, no matter what age you are. However, if you want something different for your life, you deserve to make that choice and pursue change. I’m sharing my personal story of how I ultimately decided to quit my full-time job and give my business my all. I share what
Are you owning and running your business with a mindset of an employee? This might just be the biggest thing I see that is holding online entrepreneurs back from hitting their income goals. I say this with personal experience since this mindset was something that held me back early on in my business. In today’s episode, I explain the difference between running your business as an employee versus stepping into the important role of CEO. Tune in as I discuss how the employee mindset might be showing up within your business, and what it means to be a CEO