Revolutionary CEO Podcast

Premium Pricing & Branding

Hosted by Latesha Lynch
Tune in every Wednesday for solo episodes and conversations with amazing self-made multi six and seven figure women all about marketing, sales, mindset, self care, entrepreneurship and motherhood to inspire you and give you actionable steps to successfully market and sell your high ticket services and programs while having a life.Listen to the Latest EpisodePremium Pricing & Branding
Latesha Lynch

Meet Latesha

Welcome to the Revolutionary CEO Podcast! I’m your host, Latesha Lynch–I’m a big wine lover, brand snob (yes, I was a brand designer), a proud boy Mom to an energetic kid, and an Atlanta-based entrepreneur. After a series of corporate layoffs and pay cuts, I launched my own business and quit my Fortune 250 marketing job. I built up my brand and hit 6-figures in my first full year in business. I created this podcast because I want to help other female service-based entrepreneurs and coaches build and leverage their brand authority so they can confidently sell their services andContinue readingMeet Latesha

Listen to the Podcast Now

Want to hear one of the latest episodes of the Revolutionary CEO podcast? Pick one below!

Episodes

Latest Podcast Episodes

Listen to the latest episodes of the Revolutionary CEO podcast.

Posted on Podcast guest

Top 3 Successful Strategies for Marketing High-Ticket Offers

If you follow me on Instagram, you know I’ve been talking a lot about positioning. Two weeks ago, I shared an episode all about positioning your brand for profitability in episode 19. Today, I want to dive into the nitty-gritty of the top 3 successful positioning strategies for marketing your high-ticket offers.    I’m discussing the difference between convenience-based, quality-based, and differentiation positioning. I walk you through the details involved with each positioning strategy and how they can work in your favor. If you’re wondering how brand positioning can help you influence what people say about your business, this episodeContinue readingTop 3 Successful Strategies for Marketing High-Ticket Offers

Posted on

How Small Business Owners Can Legally Protect Their Businesses with Michelle Murphy

You might feel like everything can be DIY-ed with Google and YouTube within your grasp. But one thing you really do not want to leave up to chance (and DIY entirely on your own) is getting your legal grounds covered.   Today, I’m chatting with Michelle Murphy, owner of Wilson Murphy Law and the CEO Legal Loft. Michelle works with small businesses and creatives to secure and protect their business through trademarks, contracts,  copyrights, and business formations. In this episode, we talk about the different legal grounds you need to cover to protect your business from contracts, copyright registration, andContinue readingHow Small Business Owners Can Legally Protect Their Businesses with Michelle Murphy

Posted on Podcast guest

Why I’m Not Aiming for Balance as a CEO Who is a Mom

I frequently get asked questions like “how are you balancing your life as a mom and a CEO? How do you get everything done?” My answer? I’m not really aiming for balance as a CEO and a mom. It might not be the answer you’re looking for, but it’s a realistic look into motherhood and entrepreneurship.    Today’s episode is for the busy moms who are navigating two full-time jobs as mothers and CEOs. I discuss my story, why I’m aiming for just functioning in life and not balance, and why having systems and finding your rhythm is key, evenContinue readingWhy I’m Not Aiming for Balance as a CEO Who is a Mom

Posted on

Positioning Your Brand for Profitability

As a new service provider and entrepreneur, it can be tempting to price your services lower just so you can make it easier for clients to work with you. I made the same mistake early on in my business by charging $150 for logos and $400 for entire websites. However, I didn’t realize that I was basically positioning myself as someone that you can get a great deal and save money with.   If you want to be known for your quality and impact, and not for your affordability, this episode is for you. I’m discussing why it’s so importantContinue readingPositioning Your Brand for Profitability

Posted on Revolutionary CEO podcast header 2

The High Ticket Buyer’s Journey Every Marketer Tells You About

Every marketer you come across talks about the infamous High Ticket Buyer’s Journey. But what does that mean and what does that look like for you? In today’s episode, we have a crucial conversation all about marketing and selling your high ticket offer.   I take you through a closer look at what the high ticket buyer’s journey is really about, so you can understand more deeply what it means and how you can implement it for your very own premium-priced offers. Grab a pen and paper because you’re going to need it. Tune in, take notes, and let’s uncoverContinue readingThe High Ticket Buyer’s Journey Every Marketer Tells You About

Posted on Revolutionary CEO podcast header

What Happened When I Stopped Trying to Impress People on Instagram

People tie their worth and their success to meaningless metrics on Instagram. This is an unhealthy approach to a platform that provides great business opportunities. If you’re a female entrepreneur who is selling high-ticket services, you cannot and should not approach Instagram with the mindset that’s fixated on vanity metrics such as likes and number of followers.   So this episode is for you if you’ve ever been disappointed by a low video view count, or if you’ve ever been discouraged by small numbers on Instagram. I’m sharing my story on what happened when I stopped trying to impress peopleContinue readingWhat Happened When I Stopped Trying to Impress People on Instagram

Posted on

3 Urges Online Entrepreneurs Should Resist to Succeed

There isn’t a shortage of distractions for online entrepreneurs these days and I’m not talking about your latest Netflix binge that’s keeping you from getting work done. What I’m addressing is more subtle. I’m talking about distractions such as the wins we see from other online entrepreneurs and the endless supply of tips and tricks available with just one click.   So in today’s episode, I’m addressing the 3 urges online entrepreneurs should resist in order to succeed. I discuss why you need to resist the urge to launch something new when you haven’t successfully sold your signature offer yet,Continue reading3 Urges Online Entrepreneurs Should Resist to Succeed

Posted on Latesha Lynch

Real AF Highs and Lows of Online Entrepreneurship Nobody Talks About

I often feel like nobody in the online entrepreneurship space talks about the real AF highs and lows of the journey. Sometimes we catch glimpses of huge wins, and very rarely do we ever see the downside of online entrepreneurship.   In today’s episode, I have a candid chat about the real AF highs and lows of online entrepreneurship that nobody is talking about. I discuss highs like achieving financial freedom to the pressures of being in charge of your financial stability (or the lack thereof). I talk about the big business scares and fears, and how that places immenseContinue readingReal AF Highs and Lows of Online Entrepreneurship Nobody Talks About

Posted on

How to Use Facebook Ads to Enhance Your Organic Marketing Efforts with Dania Cummings

There are many misconceptions when it comes to running Facebook ads to sell your high-ticket offers. One of the most common being ditching organic marketing all together. Instead of trying to decide between what’s fact and fiction, I’ve invited Dania Cummings on today’s episode to discuss how Facebook ads can enhance your organic marketing efforts.   Dania shares what really goes into running Facebook ads and how your organic marketing efforts can support the performance of your Facebook ads. We also discuss the necessary elements you need to have prepared and planned out before you start spending your money.   Continue readingHow to Use Facebook Ads to Enhance Your Organic Marketing Efforts with Dania Cummings

Posted on Latesha Lynch

Why You Shouldn’t Default to a Low-Ticket Offer Because You Aren’t Selling High-Ticket

Many service providers default to low-ticket offers after facing rejections on their premium prices. They also might not even offer a high-ticket offer because they’re fearful that no one will sign on.   Today’s episode is going to be a tough but important one to hear if you happen to find yourself in this category. I’m addressing why you shouldn’t default to selling a low ticket offer just because you aren’t selling high-ticket. I discuss the importance of standing behind your pricing with confidence, how to understand your ideal clients deeply enough to see the value in your offer, andContinue readingWhy You Shouldn’t Default to a Low-Ticket Offer Because You Aren’t Selling High-Ticket

Scroll Up