I’ve been thinking a lot about the online business industry – specifically when it comes to high-ticket marketing and reaching multi 6 and 7 figure goals. In the traditional entrepreneurship space, it is a given that reaching those financial goals require a lot of hard work and perseverance. But in the online entrepreneurship space, many people confuse discipline with popularity.
In today’s episode, I’m discussing a common problem within the online entrepreneurship industry which is people quitting and giving up quickly because they haven’t reached their revenue goals in a short period of time. I share my opinions on why popularity is an unnecessary but highly sought-after goal in online entrepreneurship. But most importantly, I discuss why discipline is far more valuable.
I also share my thoughts on why leveraging social media to market your high-ticket offers isn’t a popularity contest. And instead, I walk you through a new perspective on your marketing strategies and why you should be treating your marketing like an algorithm. If you’re measuring your marketing’s success by vanity metrics, this episode is for you. Tune in as I share why your marketing needs to crawl, learn, and constantly evolve as you get to know your target audience more and more, and how discipline fits into the equation.
Here’s a closer look at the episode:
- How traditional and online entrepreneurship differ
- Why the trend of quick success is troublesome
- The difference between being an influencer and high-ticket marketing
- Why discipline is more valuable than popularity
- How to treat your marketing strategy like an algorithm
- Doing your due diligence before formulating your marketing strategy to build trust
- Having the discipline to show up despite low metrics
“If your goal is to influence people to make a buying decision about random things, then be an influencer because that’s really fun. You can get paid really well to market whatever it is that you feel like putting your name behind. But if your goal as an entrepreneur is to grow your business and to push your service or your product that you’ve created specifically out there, then your goal is to become a successful CEO or a successful service provider. It isn’t to be popular. It isn’t to be an influencer.”
– Latesha Lynch