Here’s a little secret: most service providers and coaches have admitted to me that they’ve been posting content with no real strategy. They do this because they believe that having any sort of Instagram presence is better than having none at all. I get it. But they also told me that their nine to five or business services are taking up a lot of time, so time for content planning is extremely limited for them. Or they tell me that sales have either plateaued or have been inconsistent. They also tell me that they were posting content but none of
I don’t know who needs to hear this but you should stop offering free or discounted beta rounds for your offer. Despite what anyone might have told you, just because an offer that you’ve created is brand new for your business as an entrepreneur does not mean that you have to offer it for free, or that you need to take 50% off of the price just so that you can sell it. I discuss my own experience with offering a free round of my course, what the experience taught me, and what I wish I had done instead.
If you follow me on Instagram, you know I’ve been talking a lot about positioning. Two weeks ago, I shared an episode all about positioning your brand for profitability in episode 19. Today, I want to dive into the nitty-gritty of the top 3 successful positioning strategies for marketing your high-ticket offers. I’m discussing the difference between convenience-based, quality-based, and differentiation positioning. I walk you through the details involved with each positioning strategy and how they can work in your favor. If you’re wondering how brand positioning can help you influence what people say about your business, this episode
You might feel like everything can be DIY-ed with Google and YouTube within your grasp. But one thing you really do not want to leave up to chance (and DIY entirely on your own) is getting your legal grounds covered. Today, I’m chatting with Michelle Murphy, owner of Wilson Murphy Law and the CEO Legal Loft. Michelle works with small businesses and creatives to secure and protect their business through trademarks, contracts, copyrights, and business formations. In this episode, we talk about the different legal grounds you need to cover to protect your business from contracts, copyright registration, and