Month: July 2021

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Why I’m Not Aiming for Balance as a CEO Who is a Mom

I frequently get asked questions like “how are you balancing your life as a mom and a CEO? How do you get everything done?” My answer? I’m not really aiming for balance as a CEO and a mom. It might not be the answer you’re looking for, but it’s a realistic look into motherhood and entrepreneurship.    Today’s episode is for the busy moms who are navigating two full-time jobs as mothers and CEOs. I discuss my story, why I’m aiming for just functioning in life and not balance, and why having systems and finding your rhythm is key, evenContinue readingWhy I’m Not Aiming for Balance as a CEO Who is a Mom

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Positioning Your Brand for Profitability

As a new service provider and entrepreneur, it can be tempting to price your services lower just so you can make it easier for clients to work with you. I made the same mistake early on in my business by charging $150 for logos and $400 for entire websites. However, I didn’t realize that I was basically positioning myself as someone that you can get a great deal and save money with.   If you want to be known for your quality and impact, and not for your affordability, this episode is for you. I’m discussing why it’s so importantContinue readingPositioning Your Brand for Profitability

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The High Ticket Buyer’s Journey Every Marketer Tells You About

Every marketer you come across talks about the infamous High Ticket Buyer’s Journey. But what does that mean and what does that look like for you? In today’s episode, we have a crucial conversation all about marketing and selling your high ticket offer.   I take you through a closer look at what the high ticket buyer’s journey is really about, so you can understand more deeply what it means and how you can implement it for your very own premium-priced offers. Grab a pen and paper because you’re going to need it. Tune in, take notes, and let’s uncoverContinue readingThe High Ticket Buyer’s Journey Every Marketer Tells You About

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What Happened When I Stopped Trying to Impress People on Instagram

People tie their worth and their success to meaningless metrics on Instagram. This is an unhealthy approach to a platform that provides great business opportunities. If you’re a female entrepreneur who is selling high-ticket services, you cannot and should not approach Instagram with the mindset that’s fixated on vanity metrics such as likes and number of followers.   So this episode is for you if you’ve ever been disappointed by a low video view count, or if you’ve ever been discouraged by small numbers on Instagram. I’m sharing my story on what happened when I stopped trying to impress peopleContinue readingWhat Happened When I Stopped Trying to Impress People on Instagram

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