Welcome to the Revolutionary CEO Podcast! I’m your host, Latesha Lynch–I’m a big wine lover, brand snob (yes, I was a brand designer), a proud boy Mom to an energetic kid, and an Atlanta-based entrepreneur. After a series of corporate layoffs and pay cuts, I launched my own business and quit my Fortune 250 marketing job. I built up my brand and hit 6-figures in my first full year in business. I created this podcast because I want to help other female service-based entrepreneurs and coaches build and leverage their brand authority so they can confidently sell their services and
Latest Podcast Episodes
Listen to the latest episodes of the Revolutionary CEO podcast.
It has officially been a full year since I’ve been a full-time entrepreneur. I first started my business in the summer of 2019 while I was still at my full-time corporate job. For many months, I juggled both my 9-5 and the freelance clients I was undercharging. To give you an idea, I made $6000 in 6 months of starting my business. Needless to say, that is not enough money to quit my full-time job. So how did I do it? In today’s episode, I’m telling my story about how I finally built my business up to allow me
One of the biggest things about building trust and marketing your high-ticket offers with ease is building a connection through video. This is why I focus on and teach about the importance of showing up confidently on video. But one of the most common reasons why people hold back on filming and publishing video content isn’t just because people aren’t confident in showing up and articulating their value, but they aren’t comfortable just being authentic and being themselves. To help you build the confidence you need, I’ve invited Payal Beri on The Revolutionary CEO podcast. Payal is a Mindset
“You need to deliver value.” That’s a piece of advice that you’ll hear a lot in the online entrepreneurship space. If you’re using social media, podcasting, emails, or a blog to market your high-ticket services, you know that delivering value is crucial. But why is it that you’re constantly hearing about $50,000 days when you’re having trouble having a $50,000 year? In today’s episode, I’m diving into the major problem that is keeping you small, especially when you’re selling high-ticket. I’m sharing why delivering value isn’t about showing value, it’s about articulating it. In this episode, you’ll learn why
Here’s a little secret: most service providers and coaches have admitted to me that they’ve been posting content with no real strategy. They do this because they believe that having any sort of Instagram presence is better than having none at all. I get it. But they also told me that their nine to five or business services are taking up a lot of time, so time for content planning is extremely limited for them. Or they tell me that sales have either plateaued or have been inconsistent. They also tell me that they were posting content but none of
I don’t know who needs to hear this but you should stop offering free or discounted beta rounds for your offer. Despite what anyone might have told you, just because an offer that you’ve created is brand new for your business as an entrepreneur does not mean that you have to offer it for free, or that you need to take 50% off of the price just so that you can sell it. I discuss my own experience with offering a free round of my course, what the experience taught me, and what I wish I had done instead.
If you follow me on Instagram, you know I’ve been talking a lot about positioning. Two weeks ago, I shared an episode all about positioning your brand for profitability in episode 19. Today, I want to dive into the nitty-gritty of the top 3 successful positioning strategies for marketing your high-ticket offers. I’m discussing the difference between convenience-based, quality-based, and differentiation positioning. I walk you through the details involved with each positioning strategy and how they can work in your favor. If you’re wondering how brand positioning can help you influence what people say about your business, this episode
You might feel like everything can be DIY-ed with Google and YouTube within your grasp. But one thing you really do not want to leave up to chance (and DIY entirely on your own) is getting your legal grounds covered. Today, I’m chatting with Michelle Murphy, owner of Wilson Murphy Law and the CEO Legal Loft. Michelle works with small businesses and creatives to secure and protect their business through trademarks, contracts, copyrights, and business formations. In this episode, we talk about the different legal grounds you need to cover to protect your business from contracts, copyright registration, and
I frequently get asked questions like “how are you balancing your life as a mom and a CEO? How do you get everything done?” My answer? I’m not really aiming for balance as a CEO and a mom. It might not be the answer you’re looking for, but it’s a realistic look into motherhood and entrepreneurship. Today’s episode is for the busy moms who are navigating two full-time jobs as mothers and CEOs. I discuss my story, why I’m aiming for just functioning in life and not balance, and why having systems and finding your rhythm is key, even
As a new service provider and entrepreneur, it can be tempting to price your services lower just so you can make it easier for clients to work with you. I made the same mistake early on in my business by charging $150 for logos and $400 for entire websites. However, I didn’t realize that I was basically positioning myself as someone that you can get a great deal and save money with. If you want to be known for your quality and impact, and not for your affordability, this episode is for you. I’m discussing why it’s so important
Every marketer you come across talks about the infamous High Ticket Buyer’s Journey. But what does that mean and what does that look like for you? In today’s episode, we have a crucial conversation all about marketing and selling your high ticket offer. I take you through a closer look at what the high ticket buyer’s journey is really about, so you can understand more deeply what it means and how you can implement it for your very own premium-priced offers. Grab a pen and paper because you’re going to need it. Tune in, take notes, and let’s uncover