Welcome to the Revolutionary CEO Podcast! I’m your host, Latesha Lynch–I’m a big wine lover, brand snob (yes, I was a brand designer), a proud boy Mom to an energetic kid, and an Atlanta-based entrepreneur. After a series of corporate layoffs and pay cuts, I launched my own business and quit my Fortune 250 marketing job. I built up my brand and hit 6-figures in my first full year in business. I created this podcast because I want to help other female service-based entrepreneurs and coaches build and leverage their brand authority so they can confidently sell their services and
Latest Podcast Episodes
Listen to the latest episodes of the Revolutionary CEO podcast.
If you’ve been here a while, you might have remembered that I hired my mom 7-months ago. Even though this update is long overdue, it’s finally here. Today, I’m joined by mom as we chat about the ups and downs of working together. My mom and I share our thoughts on working together, what the hardest and our favorite parts are, and the most unexpected part about our working relationship. I also share why working with my mom encouraged me to work on my leadership skills, and why entrepreneurs need to dedicate uninterrupted time with a new hire (instead
You already know by now that I’m a huge proponent of using videos as part of your marketing. When it comes to Instagram, you have 4 different Instagram video types and in today’s episode, I’m sharing why you should be using all 4 of them. I’ll also explain the 5 essential parts of an excellent marketing eco-system and where each Instagram video types fit within it. I discuss why visibility is all about volume as well as the best Instagram video type to help you increase it. I also share the importance of pre-qualifying your leads prior to hopping
Navigating the different seasons in life can be tricky as a business owner, especially if you’re a service provider. I’m not talking about seasonal changes in the weather, I’m talking about the events of life that we experience as human beings. In today’s episode, I’m discussing the ways in which you can prepare your service business for your different seasons. This topic came to me because I realized that I cannot and do not want to work at the same speeds all year long. And if you’ve realized the same thing, this episode is for you. Whether it’s
I’ve been thinking a lot about the online business industry – specifically when it comes to high-ticket marketing and reaching multi 6 and 7 figure goals. In the traditional entrepreneurship space, it is a given that reaching those financial goals require a lot of hard work and perseverance. But in the online entrepreneurship space, many people confuse discipline with popularity. In today’s episode, I’m discussing a common problem within the online entrepreneurship industry which is people quitting and giving up quickly because they haven’t reached their revenue goals in a short period of time. I share my opinions on
Launching your offers is an overwhelming process that involves a lot of terminology and lingo. It’s difficult enough to plan and prep all the moving pieces of a launch, so to help you make this process a little easier, I’m explaining these terms and what you need to know when it comes to launching. I start with the important differentiation between marketing and launching. I explain what the marketing process is, what constitutes marketing, and why this step is crucial to the success of a launch. Then, I dive into what the term “evergreen” means and why it isn’t
It has officially been a full year since I’ve been a full-time entrepreneur. I first started my business in the summer of 2019 while I was still at my full-time corporate job. For many months, I juggled both my 9-5 and the freelance clients I was undercharging. To give you an idea, I made $6000 in 6 months of starting my business. Needless to say, that is not enough money to quit my full-time job. So how did I do it? In today’s episode, I’m telling my story about how I finally built my business up to allow me
One of the biggest things about building trust and marketing your high-ticket offers with ease is building a connection through video. This is why I focus on and teach about the importance of showing up confidently on video. But one of the most common reasons why people hold back on filming and publishing video content isn’t just because people aren’t confident in showing up and articulating their value, but they aren’t comfortable just being authentic and being themselves. To help you build the confidence you need, I’ve invited Payal Beri on The Revolutionary CEO podcast. Payal is a Mindset
“You need to deliver value.” That’s a piece of advice that you’ll hear a lot in the online entrepreneurship space. If you’re using social media, podcasting, emails, or a blog to market your high-ticket services, you know that delivering value is crucial. But why is it that you’re constantly hearing about $50,000 days when you’re having trouble having a $50,000 year? In today’s episode, I’m diving into the major problem that is keeping you small, especially when you’re selling high-ticket. I’m sharing why delivering value isn’t about showing value, it’s about articulating it. In this episode, you’ll learn why
Here’s a little secret: most service providers and coaches have admitted to me that they’ve been posting content with no real strategy. They do this because they believe that having any sort of Instagram presence is better than having none at all. I get it. But they also told me that their nine to five or business services are taking up a lot of time, so time for content planning is extremely limited for them. Or they tell me that sales have either plateaued or have been inconsistent. They also tell me that they were posting content but none of
I don’t know who needs to hear this but you should stop offering free or discounted beta rounds for your offer. Despite what anyone might have told you, just because an offer that you’ve created is brand new for your business as an entrepreneur does not mean that you have to offer it for free, or that you need to take 50% off of the price just so that you can sell it. I discuss my own experience with offering a free round of my course, what the experience taught me, and what I wish I had done instead.